Shannan O’Brien has made a career of storytelling.  Not the kind you find between the covers of a book, but the stories that define how a company serves its customers and its employees.  Her latest chapter is as the Director of Marketing for the Aubuchon Team of Companies where she manages communications, media relations, branding, advertising, social media, and web development efforts.  She also oversees sponsorships, events, charitable contributions, marketing training and more.

Her writing story began here in Southwest Florida on the yearbook staff at Cape Coral High School. Finding creative ways to tell student stories sparked an interest that lead her to major in Mass Communications in college.  That’s where a friend introduced her to the fast-paced world of television news. She put herself through school working behind the scenes for a Tampa news station.  After graduating from the University of South Florida, she came home to Cape Coral and broke into journalism. She started out on the assignment desk at Waterman Broadcasting.  Her passion for writing and attention to detail helped her advance quickly to evening news producer.

In 2002, Shannan turned the page from writing news stories to helping companies tell their own stories.  Her introduction to the construction industry came as a marketing assistant for the Lee Building Industry Association. She then spent 13 years developing marketing, advertising, and public relations campaigns as the Marketing Director for a family-owned custom home builder.  During this time, Shannan spent several years as a business owner, following her passion for helping people clear the clutter in their lives as a professional organizer.

Shannan’s personal story intertwines with her professional story.  She married her high school sweetheart, Ryan, while working in television. Covering the news was exciting, but the schedule was very demanding. When it came time to add “mom” to her job description she realized she needed to make a change.  The natural transition into marketing and public relations offered her the opportunity to focus on family. She and Ryan have two very active boys who are involved with sports and arts programs that keep the whole family busy.  She is a member of the Cape Coral Chamber of Commerce Leadership Class of 2018, holds a Florida real estate license, and is involved with several local construction and real estate organizations throughout Southwest Florida.